Autodaq embarked on a transformative project to bolster its position as the first online auto auction platform. Focused on creating and elevating brand awareness, the brand launch involved the development of impactfully designed assets and its connection with B2B and B2C audiences. It aimed to reinforce this start-up's pioneering influence and resonance within the automotive landscape.
As a $40M auxiliary of Stanford University, the hospitality program implemented the brand strategy to become the authority for dining, wellness and innovation, not only on campus, but in the industry nationwide. We took a simple concept, "Students First", as the core of our positioning and created a dynamic brand story through stunning visual designs, inclusive events, and driving non-traditional revenue across 27 independent dining operations, in-house and retail, to extraordinary success.
A dynamic space which promotes community, equity, and belonging, it has become the premier intersection of student life and the arts at Yale University. The identity elements for each branded hospitality concept were derived from the facility's architecture and mission, enhancing the overall immersive experience.