The

Creative Leadership

Notebook

"I've spent my career building brands and experiences. 

Somewhere along the way, I realized I was studying people."

— Bill Wilson

. . . . . . . . . . . . . . . . . 

Nine observations about people, brands, creativity and leadership

1.  Every promise deserves to be kept

       Branding / Trust

       "Why do we trust some brands almost immediately

         and others never quite get there?"

2.  The best ideas usually begin

       with listening

         Strategy / Understanding

         "Why do we trust some brands almost immediately

           and others never quite get there?"

3.  People remember how you

       made them feel

        Experience / Emotion

        "What's the emotion hiding underneath

           this experience?"

4.  We all want to feel welcome

        Hospitality / Belonging

        "Is belonging simply knowing you didn't have to ask?"

5.  Good design makes life a little easier

        Design / Clarity

        "Why do we notice bad design immediately and

          great design almost never?"

6.  Consistency creates confidence

        Brand Management / Consistency

        "Isn't it better to understand why the rules exist

          than the rules themselves?"

7.  If you don't tell your story,

     someone else will

       Storytelling / Relevance

       "Who is telling your story when

         you're not in the room?"

8.  AI makes us faster,

       curiosity makes us better

         Curiosity / Innovation

         "Should I have started from a completely

           unexpected perspective?"

9.  Great leaders help others

       do their best work

         Leadership / Growth

         "Am I making it better or am I just making it mine?"