1. Every promise deserves to be kept
Branding / Trust
"Why do we trust some brands almost immediately
and others never quite get there?"
2. The best ideas usually begin
with listening
Strategy / Understanding
3. People remember how you
made them feel
Experience / Emotion
"What's the emotion hiding underneath
this experience?"
4. We all want to feel welcome
Hospitality / Belonging
"Is belonging simply knowing you didn't have to ask?"
5. Good design makes life a little easier
Design / Clarity
"Why do we notice bad design immediately and
great design almost never?"
6. Consistency creates confidence
Brand Management / Consistency
"Isn't it better to understand why the rules exist
than the rules themselves?"
7. If you don't tell your story,
someone else will
Storytelling / Relevance
"Who is telling your story when
you're not in the room?"
8. AI makes us faster,
curiosity makes us better
Curiosity / Innovation
"Should I have started from a completely
unexpected perspective?"
9. Great leaders help others
do their best work
Leadership / Growth
"Am I making it better or am I just making it mine?"
